Background:
I’m Anni, an Executive Coach passionate about helping leaders navigate the challenges of today’s business world. With almost 10 years of management experience across marketing, communications, and education sectors, I bring a wealth of practical knowledge to my coaching practice. I understand the weight of leadership decisions and the extent of a leader’s responsibilities. My approach is direct, straightforward, and authentic. I value decisiveness and can help leaders develop this crucial skill.

Coaching Approach:
My coaching style is empathetic yet results-oriented. I don’t give direct advice; instead, I use reflective techniques and thought-provoking questions to help clients uncover new perspectives. Our coaching relationship is goal-oriented, with the client setting and taking responsibility for their objectives. I sometimes employ creative coaching methods to help clients or their teams find the best path forward.

Areas of Expertise:

• Marketing and communications
• Education

Certifications & Credentials:

• Diploma in Executive Coaching from the Academy of Executive Coaching at Estonian Business School
• Member of the International Coaching Federation (ICF) Global and ICF Estonia
• Master’s degree in Organizational Communication and International Relations

Personal Interests:
Outside of coaching, I’m an avid culture enthusiast. You can often find me at concert halls, theaters, museums, and cultural events both in Estonia and abroad. These experiences enrich my perspective.